Banners, Interactive Spinning Wheel, Flyers, Brochure, Business Card
ClearSky Pub Solutions wanted promotional material to drive traffic and potential customers to their exhibition stand at the JW Lees and Marstons event held at the NEC in Birmingham. The campaign was aimed at Pub Landlords to help them with their book keeping and accounts. They wanted the campaign to be engaging and fun to brighten up the stigma attached to accountancy.
To engage potential customers to the stand, we built a full size interactive ‘Wheel of Fortune’ style spinning wheel. This included offering prizes like iPads and tablets to entice people to play the game, which would enable the ClearSky team to describe the pub solutions and services they offer. The supporting brand campaign was in the style of a Pub Blackboard again to strengthen the link to pubs and attract attention from landlords.