Yard & Coop Brand

Yard & Coop

Restaurant branding and design

yard and coop main image

Project Content

Logo design. Restaurant branding and styling. Food and drinks menus. Poster designs. Website design and build. Flyers and event invites. Placemats. Wall graphics. Wall collage. Bespoke typography. Illustration. Copywriting.

Brief

Yard & Coop is a brand new fried chicken restaurant and bar that opened it’s doors in Manchester’s Northern Quarter in summer 2015. Our brief was to produce a full brand and design package from scratch that set them apart from the competition as the coolest new place to eat and drink.

yard and coop booze and chicken
yard and coop food menu set
yard and coop wall collage
yard and coop wall graphic
Yard and Coop Restaurant Manchester
yard and coop food menu
yard and coop kids
yard and coop typography

Solution

Our research drew inspiration from classic 1950s American culture, old diners, vintage advertising and packaging, Wes Andersen colour palettes, old letterpress posters and 50s typography. Working closely with the Yard & Coop owners and marketing team, our logo design had an authentic handmade feel that felt welcoming, fun and vintage. This design carried through to the menus which were created using a mix of hand drawn and retro style typography. They were printed in single colour black on bright coloured stock to give the restaurant a vibrant look. As well as designing slogans to be painted on the walls, we also produced a whole load of chicken themed posters using illustration, typography, slogans, puns and collage that formed the basis of a huge collage feature wall within the restaurant. Our work really helped to set the tone of Yard & Coop which has been a huge success since its launch.
We also designed and built their lovely website. All in all it was clucking good fun!
yard and coop logo coop
yard and coop chicken tickin
yard and coop menu detail
yard and coop lifestyle
yard and coop buttermilk chicken
yard and coop mother clucker
Yard and Coop Manchester
yard and coop cluck
yard and coop egg girl poster

Client Details

Yard & Coop. www.yardandcoop.com

yard and coop christmas
yard and coop fox sake