Our research drew inspiration from classic 1950s American culture, old diners, vintage advertising and packaging, Wes Andersen colour palettes, old letterpress posters and 50s typography. Working closely with the Yard & Coop owners and marketing team, our logo design had an authentic handmade feel that felt welcoming, fun and vintage. This design carried through to the menus which were created using a mix of hand drawn and retro style typography. They were printed in single colour black on bright coloured stock to give the restaurant a vibrant look. As well as designing slogans to be painted on the walls, we also produced a whole load of chicken themed posters using illustration, typography, slogans, puns and collage that formed the basis of a huge collage feature wall within the restaurant. Our work really helped to set the tone of Yard & Coop which has been a huge success since its launch.

We also designed and built their lovely website. All in all it was clucking good fun!